About the team behind SHLD

Created by skiers who know what’s at stake

SHLD was founded by two long-time skiers and passionate ski instructors. For more than ten years, we worked in the mountains and regularly saw the same thing happen: skis disappearing, taken by mistake or simply gone by the end of the day. Considering how expensive ski equipment has become, it never made sense to accept this as “part of the sport.”

As instructors, our equipment wasn’t just something we owned. It was something we depended on every single day. Yet there was no simple, discreet solution built for real mountain use.

SHLD grew from that experience. As a reliable way to keep track of your skis, designed for the outdoor conditions we know best. By choosing SHLD, you’re not just buying a product. You’re becoming part of the SHLD community we're building. And we're genuinely grateful to have you with us.

Considering how expensive ski equipment has become, it never made sense to accept this as “part of the sport.”